This desire was the guiding force in the creation of Butter, a travel app that curates thoughtful experiences by featuring recommendations from local contributors. Butter highlights worthwhile hidden gems in its users’ cities, allowing them to craft meaningful, quality-oriented experiences.
Over the course of four months, my team and I established Butter’s brand identity and created a marketing site for the app. We worked closely with Butter's founder throughout the design process to ensure the visual identity we were creating was representative of Butter's brand values.
First, we set out to define what set Butter apart from the slew of travel apps currently inundating the market, and why someone should choose to use it. We created user stories and specific personas to gain a depeer understanding.
User stories were categorized and evaluated by our team and Butter's founder, Olivia Laskowski.
We confirmed Butter's main audience as young "curious locals." This reaffirmed our objective to create a brand that felt sophisticated and chic, but also incredibly friendly and welcoming. With this audience in mind, a few new questions arose:
We created digital wireframes after discussing our initial sketches and site architecture.
I put together our brand book at the end of the project, which outlined proper usage of all the components we created.
This was my first dive into UI/UX, and it was such an exciting process. Check out our full site below. And while you're over there, sign up to get notified when the app launches!
Check out our full site below. And while you're over there, sign up to get notified when the app launches!