Role: Student under Margarita Barrios Ponce
Through years of systemic targeting in the food industry, food accessibility in the United States has become irrefutably tied to social class. This offense on low-income neighborhoods manifests itself nationwide in food deserts.
Homegrown is a campaign that pushes for the creation of community gardens in low-income neighborhoods. My hope is that this campaign will ignite intra-community activism, empowering inhabitants to eradicate food deserts by putting the power directly in their hands.
The campaign features a series of double-sided posters. The two sides serve different purposes: one side is punchy and grabbing, with a bold one-liner and popping illustrations. The other side is purely informative, featuring a blurb about how community gardens enable community advocacy.
I designed packaging to be used for all produce grown in the community gardens. Paper packaging includes a blurb about why supporting community gardens matters, and the positive societal impacts of using community-grown produce, and produce stickers are used to indicate fruits and vegetables grown in a community garden.
View the full collateral book below.