Scout Design Direction

Scout Design Direction

Scout Design Direction

Leading over 50 designers through numerous
client-facing projects.

Leading over 50 designers through numerous
client-facing projects.

Leading over 50 designers through
numerous client-facing projects.

Leading over 50 designers through numerous
client-facing projects.

SCOPE
Project Management
Design Strategy

ROLE
Design Director, Scout

ScoutHero

Selection of wirerames from projects completed by Studio teams that I oversaw during my time as Scout's Design Director. 

Selection of wirerames from projects completed by Studio
teams that I oversaw during my time as Scout's Design Director. 

Scout is Northeastern University's student-led design studio. I co-led the Studio team in my last year at Northeastern, overseeing ten client-facing projects alongside the Tech Director, Maggie Navracruz.

Scout is Northeastern University's student-led design studio. I co-led the Studio team in my last
year at Northeastern, overseeing ten client-facing projects alongside the Tech Director,
Maggie Navracruz.

Interviews2

Maggie and I conducted a "How might we..." exercise with our client candidates to better understand their needs and what deliverables we could create to meet those needs.

Maggie and I conducted a "How might we..." exercise with our client candidates to better
understand their needs and what deliverables we could create to meet those needs.

The project types vary widely based on client needs: a typical project might consist of anything from a marketing site, to packaging design, to e-commerce (or a combination). Each project was led by a team of students consisting of a Project Lead and 3-5 Designers and Developers.

LoopWireframes

Loop Chocolate, led by Angelina Han, consisted of brand identity design,
packaging design, and design & development of an e-commerce site.

Loop Chocolate, led by Angelina Han, consisted of brand identity design,
packaging design, and design & development of an e-commerce site.

Loop Chocolate, led by Angelina Han, consisted of brand identity design,
packaging design, and design & development of an e-commerce site.

Loop Chocolate, led by Angelina Han, consisted of brand identity design, packaging design, and design & development of an
e-commerce site.

ACCESSIBILITY INITIATIVE

Accessibility has always been important to Scout. Every Studio member was told to do basic things like check their color contrast and include alt text for images. But without guidelines that were specific to our organization, or at the very least an explanation of why accessibility is important, it felt like our approach to accessibility at Scout was misguided.

We needed to set a clear expectation that inclusive design and development is a crucial consideration from the beginning. So, Maggie and I created a team focused on accessibility research, This team would create Scout-specific resources for our members including design & development standards lists, checklists, and a
workshop outline. I provided feedback for the designer resources being created.

ACCESSIBILITY INITIATIVE

Accessibility has always been important to Scout. Every Studio member was told to do basic things like check their color contrast and include alt text for images. But without guidelines that were specific to our organization, or at the very least an explanation of why accessibility is important, it felt like our approach to accessibility at Scout was misguided.

We needed to set a clear expectation that inclusive design and development is a crucial consideration from the beginning. So, Maggie and I created a team focused on accessibility research, This team would create Scout-specific resources for our members including design & development standards lists, checklists, and a
workshop outline. I provided feedback for the designer resources being created.

ACCESSIBILITY INITIATIVE

Accessibility has always been important to Scout. Every Studio member was told to do basic things like check their color contrast and include alt text for images. But without guidelines that were specific to our organization, or at the very least an explanation of why accessibility is important, it felt like our approach to accessibility at Scout was misguided.

We needed to set a clear expectation that inclusive design and development is a crucial consideration from the beginning. So, Maggie and I created a team focused on accessibility research, This team would create Scout-specific resources for our members including design & development standards lists, checklists, and a workshop outline. I provided feedback for the designer resources being created.

ACCESSIBILITY INITIATIVE

Accessibility has always been important to Scout. Every Studio member was told to do basic things like check their color contrast and include alt text for images. But without guidelines that were specific to our organization, or at the very least an explanation of why accessibility is important, it felt like our approach to accessibility at Scout was misguided.

We needed to set a clear expectation that inclusive design and development is a crucial consideration from the beginning. So, Maggie and I created a team focused on accessibility research, This team would create Scout-specific resources for our members including design & development standards lists, checklists, and a workshop outline. I provided feedback for the designer resources being created.

ACCESSIBILITY INITIATIVE

Accessibility has always been important to Scout. Every Studio member was told to do basic things like check their color contrast and include alt text for images. But without guidelines that were specific to our organization, or at the very least an explanation of why accessibility is important, it
felt like our approach to accessibility at Scout
was misguided.

We needed to set a clear expectation that inclusive design and development is a crucial consideration from the beginning. So, Maggie and I created a team focused on accessibility research, This team would create Scout-specific resources for our members including design & development standards lists, checklists, and a workshop outline.
I provided feedback for the designer resources being created.

DesignChecklist
Accessibility

The research team, led by Catherine Titcomb, did an incredible job synthesizing their findings into these deliverables that will hopefully enable Scout to create more inclusive products.

TAKEAWAYS

I had been a part of Scout for over four years, and watched the organization (and myself as a designer) evolve a lot over that time. It was rewarding to be in a position as Design Director where I could enact change to hopefully make our process more meaningful and exciting for future designers and developers. 

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SAM MARCHESI © 2022